Privacy Policy for Priced Up Casino

Effective Date: 1 March 2026

Welcome to Priced Up Casino. Your privacy is important to us, and we are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services.

1. Data Controller

Priced Up Casino is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or your data, please contact us:

Email: [email protected]
Address: Priced Up Casino Ltd, 45 King Street, London, WC2E 8AN, United Kingdom
Phone: +44 20 7946 0958

2. Information We Collect

We collect the following types of personal data when you use our services:

Identity Data: Name, date of birth, gender.
Contact Data: Email address, postal address, telephone number.
Account Data: Username, password, account preferences.
Financial Data: Payment card details, bank account information, transaction history.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Information

We use your personal data for the following purposes:

To provide and manage your account and access to our services.
To process payments and prevent fraud.
To comply with legal and regulatory obligations, including age verification and anti-money laundering checks.
To improve our website, products, and services.
To communicate with you, including sending account updates, promotional offers, and newsletters (only where you have consented).
To monitor and analyse usage and trends to enhance user experience.
To protect our rights, property, or safety and that of our users.

4. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

Your consent.
Performance of a contract with you.
Compliance with a legal obligation.
Our legitimate interests, such as improving our services and preventing fraud, provided these do not override your rights.

5. Sharing Your Information

We may share your personal data with:

Third-party service providers who help us operate our business, such as payment processors, identity verification services, and IT providers.
Regulatory authorities, law enforcement, or other government bodies when required by law.
Affiliated companies within the Priced Up Casino group.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. International Transfers

Your information may be transferred to, and stored at, destinations outside the UK. Where such transfers occur, we ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to comply with legal, regulatory, tax, accounting, or reporting requirements.

8. Your Rights

You have the following rights regarding your personal data:

Right to access your data.
Right to correct inaccurate or incomplete data.
Right to erasure (right to be forgotten) in certain circumstances.
Right to restrict processing.
Right to data portability.
Right to object to processing.
Right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at [email protected].

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information, please see our Cookies Policy.

10. Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction.

11. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected data from a child under 18, we will take steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page with an updated effective date.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Email: [email protected]
Address: Priced Up Casino Ltd, 45 King Street, London, WC2E 8AN, United Kingdom
Phone: +44 20 7946 0958